Equation Research – Market Research

Where practical solutions meet inspired thinking

Not all research fits into a neat box. We’re about tailoring solutions for your unique circumstances, not the other way around.

Humans aren’t lab rats. They’re complicated, contextual, and emotional beings that require nuance and detail to understand.

Data doesn’t solve business problems – focused, thoughtful, experienced and knowledgeable people with the right data do.

A truly unique business model that makes a difference you can feel

We’re a distributed company - we’ve never had an office, and we never want one.

We’re committed to hiring the best and brightest talent, wherever they live (or aspire to live).

Everyone loves the model. We’re all fully invested in keeping the dream of a distributed company alive – which means making your experience of doing research with us exceptional.

Our low-overhead, high human-capital and technology mix delivers you world-class research at favorable costs.

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Innovative technology that empowers our team and our clients to do great work

As a distributed company, technology is in our DNA.

It makes us fast, efficient and flexible (and on good days, downright remarkable!).

We’re committed to investing in technology that has a tangible benefit to our clients – be that in survey development, management, reporting or analysis.

It’s all about removing barriers to the real important stuff – solving your research and business problems.

We turned over our copy testing and tracking studies to Equation based on the recommendation of our ad agency who has had great experiences with them. We had challenges in the past in working with companies who did not add the strategic context we needed when looking at the data. Equation came in and really added that dimension and it’s had a great impact on our communications strategy.

GE

– Chris Gibson,

We have worked with Equation for almost ten years and they are a trusted group who truly gets the business we are in. We don’t know many providers who would be as responsive and intelligent in terms of their approach to each project, and is willing to put up with our sometimes demanding needs. World-class team indeed.

Condé Nast

– Terry Campion,

Sometimes we need our research partners to present study results to our clients jointly with us. Some companies are sorely lacking in this skill, some companies do a decent job – Equation absolutely knocks it out of the park for us.

Northern Magnolia

– Lisa Craig,

Equation is a truly a trusted partner in helping us meet our business goals. We've met companies who understood the technology of online research and we’ve met companies who understood the research side of the business, but Equation is the first company we’ve met that truly gets both. They’ve really transformed the way we look at both our ongoing testing and our larger strategic studies.

The Marketing Arm

– Debra Vurpillat,

I had the opportunity to work with the Equation Research team to define and test a new product offering. Equation was very creative in their approach and their process was extremely collaborative (which isn’t always the case). They met tight deadlines and went above and beyond to deliver a thoughtful, strategic analysis that was ready to implement.

brandMatters

– Karen McSteen,