A truly unique business model that makes a difference you can feel

  • We’re a distributed company - we’ve never had an office, and we never want one.
  • We’re committed to hiring the best and brightest talent, wherever they live (or aspire to live).
  • Everyone loves the model. We’re all fully invested in keeping the dream of a distributed company alive – which means making your experience of doing research with us exceptional.
  • Our low-overhead, high human-capital and technology mix delivers you world-class research at favorable costs.

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Innovative technology that empowers our team and our clients to do great work

  • As a distributed company, technology is in our DNA.
  • It makes us fast, efficient and flexible (and on good days, downright remarkable!).
  • We’re committed to investing in technology that has a tangible benefit to our clients – be that in survey development, management, reporting or analysis.
  • It’s all about removing barriers to the real important stuff – solving your research and business problems.

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Where practical solutions meet inspired thinking

  • Not all research fits into a neat box. We’re about tailoring solutions for your unique circumstances, not the other way around.
  • Humans aren’t lab rats. They’re complicated, contextual, and emotional beings that require nuance and detail to understand.
  • Data doesn’t solve business problems – focused, thoughtful, experienced and knowledgeable people with the right data do.

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We turned over our copy testing and tracking studies to Equation based on the recommendation of our ad agency who has had great experiences with them. We had challenges in the past in working with companies who did not add the strategic context we needed when looking at the data. Equation came in and really added that dimension and it’s had a great impact on our communications strategy.

GE
– Chris Gibson, 

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