Resources

Through years of combined experience, the Equation team is constantly developing best practices, testing different research approaches and seeking out new ways to deliver better insights.

Along the way we have developed a sizable body of knowledge that can help make your experience of doing research better informed and prepared.

You can click on any of the topics below to learn more and download additional resources. Please do check back often as we’ll continue to update and expand this section as we go.

Best Practices for Improving the Quality of Your Survey Data

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9 Tips For Conducting Online Qualitative Research

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Building Customer Panels

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Guide to Concept Testing Tools and Techniques

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Taking a Needs & Occasions Based Approach to Segmentation

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Keep in touch to keep up to speed on new Equation studies, resources and research news.

We turned over our copy testing and tracking studies to Equation based on the recommendation of our ad agency who has had great experiences with them. We had challenges in the past in working with companies who did not add the strategic context we needed when looking at the data. Equation came in and really added that dimension and it’s had a great impact on our communications strategy.

– Chris Gibson,

We have worked with Equation for almost ten years and they are a trusted group who truly gets the business we are in. We don’t know many providers who would be as responsive and intelligent in terms of their approach to each project, and is willing to put up with our sometimes demanding needs. World-class team indeed.

Condé Nast

– Terry Campion,

Sometimes we need our research partners to present study results to our clients jointly with us. Some companies are sorely lacking in this skill, some companies do a decent job – Equation absolutely knocks it out of the park for us.

Northern Magnolia

– Lisa Craig,

Equation is a truly a trusted partner in helping us meet our business goals. We've met companies who understood the technology of online research and we’ve met companies who understood the research side of the business, but Equation is the first company we’ve met that truly gets both. They’ve really transformed the way we look at both our ongoing testing and our larger strategic studies.

The Marketing Arm

– Debra Vurpillat,

I had the opportunity to work with the Equation Research team to define and test a new product offering. Equation was very creative in their approach and their process was extremely collaborative (which isn’t always the case). They met tight deadlines and went above and beyond to deliver a thoughtful, strategic analysis that was ready to implement.

brandMatters

– Karen McSteen,