Through years of combined experience, the Equation team is constantly developing best practices, testing different research approaches and seeking out new ways to deliver better insights.

Along the way we have developed a sizable body of knowledge that can help make your experience of doing research better informed and prepared.

You can click on any of the topics below to learn more and download additional resources. Please do check back often as we’ll continue to update and expand this section as we go.

Best Practices for Improving the Quality of Your Survey Data

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9 Tips For Conducting Online Qualitative Research

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Building Customer Panels

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Guide to Concept Testing Tools and Techniques

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Taking a Needs & Occasions Based Approach to Segmentation

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