We have worked with Equation for almost ten years and they are a trusted group who truly gets the business we are in. We don’t know many providers who would be as responsive and intelligent in terms of their approach to each project, and this willing to put up with our sometimes demanding needs. World-class team indeed.
Through years of combined experience, the Equation team is constantly developing best practices, testing different research approaches and seeking out new ways to deliver better insights.
Along the way we have developed a sizable body of knowledge that can help make your experience of doing research better informed and prepared.
You can click on any of the topics below to learn more and download additional resources. Please do check back often as we’ll continue to update and expand this section as we go.
Best Practices for Improving the Quality of Your Survey Data
9 Tips For Conducting Online Qualitative Research
Building Customer Panels
Guide to Concept Testing Tools and Techniques
Taking a Needs & Occasions Based Approach to Segmentation
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