About us

Equation is a full service strategic research agency working with an extensive list of fortune 1000 clients. We strive to be different and we achieve this through a unique business model, amazing technology and inspired thinking that breaks the mold.

If you work with us, you will definitely bump into many of the following people…we’re looking forward to meeting you!


Mike Travis

Mike’s passion for innovation and experimentation are an integral part of Equation’s business model. He started the company 10 years ago as an experiment to see if people from all walks of life and all corners of the country could work together in harmony on the most complex and demanding research projects. The fact that they could do this in their pajamas from wired homes helped, but Mike will tell you the real secret is simply the dedication of a very smart and motivated team. Mike has nurtured, grown, and guided this team into an amazingly successful company.

On his off-days you can find Mike paddle boarding at sunset on a calm inlet in Wrightsville Beach, fishing with his son, playing the African Drums, knocking an ice hockey puck around or tormenting Equation with his deft hand at Fantasy Football.


Chris Burke
Vice President, Research and Development

As a former client, Chris admired the Equation team from afar before hopping the fence to join them in 2007. Since then, it’s been a wonderful adventure working with some of the smartest, nicest people he’s come across professionally or otherwise.

Chris has spent most of his career designing, analyzing and helping to implement strategic research. He’s a master at taking a business problem and churning out a unique, insightful research solution.

When he’s not thinking about research, Chris takes advantage of Equation’s distributed business model to travel somewhere new and exciting. When he’s not doing that, Chris is equally at home on a bike or a hike catching some fresh air, or walking his beloved dog in the wee hours of the morning.


Elizabeth Kwiat
Vice President, Client Services

Since Equation opened its virtual doors more than a decade ago, Elizabeth has been there (and done that). She now serves as the Equation Traffic Tower, keeping our virtual team connected, coordinated and working seamlessly to deliver great results to our clients.

Elizabeth is a key part of delivering consistently on the Equation Experience – the way we support clients and each other using four principles known as A2R2 … Available, Approachable, Reliable and Responsive.

On a more personal note, Elizabeth married her college sweetheart and they have two children and a trusted chocolate lab (her office mate). They enjoy spending time with family on Martha’s Vineyard and at various vacation spots in upstate New York.


Daniel Blackman
Vice President, Research and Operations

Dan has also been there from the start. And when you are involved with something from conception, it’s always interesting to see how carefully laid plans evolve. One of the most rewarding parts of Dan’s job is participating in the continuing evolution of Equation. As ‘the man behind the curtain’, it’s Dan’s job to make sure everything runs like clockwork to ensure clients get fast, accurate, usable results.

Dan is ‘sneaky smart’. He graduated from Grinnell College, earning a degree in Mathematics with an interdisciplinary concentration in computer science and technology. He holds a Masters degree in Sport Management from the University of Maryland.

Gone are the days of playing golf till dusk, travelling the world and playing with his dog. Only to be replaced with equally rewarding quality time with his two young children (although he still makes time for the dog). And, as does any good Wisconsinite, he follows the Packers on Sundays during football season.


Paul Soldera
Chief Research and Strategy Officer

Like Chris, Paul joined Equation as a previous client – admiring the speed, flexibility and just out-and-out fun the people at this strange little company were having! Since then he hasn’t looked back.

Paul brings over 10 years of experience in a host of research roles. Even though no previous jobs quite prepared him for the pajama dominated environment of Equation Research, he has perfected thinking about difficult research problems in boxers and a t-shirt. When he’s not thinking in his night-clothes, you can find him working to direct Equation’s strategy, helping clients solve difficult business problems, and finding ways to tell compelling stories with otherwise boring data.

Paul hails from New Zealand where he brings a love of all things nature. Outside of work, you can currently find him renovating his home in West Sonoma County, California, where he lives with his wife and 2 year old daughter.